How to Make a Changelog Video (Without Screen Recording)
By the Maybe Labs teamA changelog video is a short clip — usually 20–60 seconds — that shows what changed in your product and why it matters. The common way is to screen-record the feature in Loom; the more polished way is to generate an on-brand motion-graphics version from your notes. Here's how to do the second.
Screen recording vs. motion graphics
| Screen recording | Motion graphics | |
|---|---|---|
| Setup | Clean account, hide data, one good take | Describe the update |
| Look | Raw, off-brand | On-brand, designed |
| Consistency | Varies every time | Same series every week |
| Best for | Deep how-to walkthroughs | Announcements & highlights |
When to use video (and when not to)
Lead with video when the update is visual, when it's a major feature, or when activation depends on seeing it work. Keep it text for API changes, bug fixes, and config tweaks developers need to scan. More on the mindset in why every update deserves a video.
The 3-beat changelog video
- What shipped — name the feature in plain language.
- What it does — show the outcome, not every click.
- How to try it — one clear next step.
Make it a repeatable series
The win with changelog videos is consistency: a recognizable weekly format that signals momentum. A template-driven, prompt-based workflow keeps every week on-brand without re-editing — the same idea as turning release notes into motion. Keep each one under 60 seconds; see how long a product video should be.
Changelog video FAQ
What is a changelog video?
A short video — typically 20–60 seconds — that shows a new feature or update and explains what it does, used in release notes, product-update emails, and social.
How long should a changelog video be?
Under 60 seconds, and often 15–30 for a single feature. One update per video works best.
Do I have to screen-record my product?
No. You can generate an on-brand motion-graphics version from a written description, which stays consistent across a weekly series and avoids exposing real account data.
Where should I put a changelog video?
At the top of the changelog entry, in your product-update email as a thumbnail link, in the in-app 'What's new' panel, and as a short social cut.
Ship a video with every release and customers notice the momentum. Describe what changed, and Maybe Labs turns it into a polished changelog video in minutes.
Make your next launch in motion
Maybe Labs turns prompts into product launch and update videos — story, assets, and final cut, start to end.
Get early access →