Maybe LabsMaybe Labs

AI motion graphics

Product update video maker

You ship every week — show it. Paste your release notes and Maybe Labs turns them into a crisp product-update video your customers will actually watch and share.

Free during beta · no credit card needed

From release notes to video

Drop in a changelog or a one-line summary; Maybe Labs picks the headline change and builds the video around it.

A weekly habit, not a project

Each update looks like part of the same series, so you can ship one every release without starting from scratch.

Built for sound-off

Kinetic on-screen text carries the message in the feed, where most updates are watched on mute.

Who it's for

Product update videos are for teams that ship constantly — SaaS companies, indie hackers, and product teams who want each release to be seen, not buried. If your changelog is a page nobody reads, this turns every update into a moment your users notice.

  • Weekly or biweekly release notes
  • A single notable feature worth its own short clip
  • In-app “What's new” announcements
  • Product-update emails that need a thumbnail people click
  • Keeping momentum visible between big launches

Turn the changelog into a habit

The hard part of update videos isn't the first one — it's the fiftieth. Maybe Labs is built for cadence: paste your release notes, it picks the headline change, and every week's video looks like part of the same series. What used to be an editing project becomes a two-minute habit you can keep every single release.

Written for the mute scroll

Product updates get watched in a feed or an email preview, on mute. Maybe Labs leads with kinetic on-screen text so the message lands with no sound, and keeps each update tight — one hero change, a few supporting beats, and a link to try it. Momentum, communicated in under thirty seconds.

What makes a good update video

  • Feature the one change that matters most
  • Frame it as what users can now do, not what you built
  • Keep it under 30 seconds
  • Ship it the day you ship the feature

Prompts to try

Weekly update: faster search, dark mode, and team folders
We shipped saved views and CSV export
Changelog: new API, better mobile, bug fixes

Questions

Can I make a video from my changelog?

Yes — paste your release notes and Maybe Labs turns them into a short update video, picking the change that matters most as the headline.

How often can I make them?

As often as you ship. It's built for a weekly cadence, so updates stay consistent and on-brand without becoming a chore.

How do I keep every update consistent?

Set your brand once and every update inherits your colors and tone, so the whole series looks intentional with no extra work.