Maybe LabsMaybe Labs
The journal

Motion, launches, and the craft of shipping in public.

Practical guides on AI product launch videos, SaaS explainers, and motion design for teams that ship often.

Editor's picks

Featured guides

Our most definitive playbooks — structured for search engines and answer engines alike.

Latest articles

01Guide
Aug 25, 2026·4 min read

Video Production Cost Guide: Product, Explainer & Launch Pricing (2026)

The complete 2026 video cost guide — product videos, explainers, launch films, and production methods compared. Agency, freelance, DIY, and AI pricing with hidden costs.

02Tutorial
Aug 25, 2026·3 min read

How to Write a Product Demo Video Script That Converts (2026)

A product demo video script is not a feature list — it's a story arc that earns trust in 60 seconds. Structure, hook patterns, and a worked example you can adapt.

03Insight
Aug 25, 2026·3 min read

Product Video ROI: What to Actually Measure in 2026

Product video ROI isn't view counts — it's watch-through rate, conversion lift, and cost per finished video. Here's the measurement framework SaaS teams use to justify video spend.

04Insight
Aug 25, 2026·2 min read

Motion Graphics vs Stock Footage for SaaS Marketing Videos

Stock footage makes SaaS videos look like every other ad. Motion graphics show your actual product. When to use each — and why most B2B teams should default to motion.

05Playbook
Aug 25, 2026·2 min read

Weekly Changelog Video Cadence: How SaaS Teams Ship Video Every Sprint

The teams with the strongest retention ship a short changelog video every week — not because they have bigger budgets, but because they built a 15-minute workflow. Here's the cadence.

06Guide
Aug 25, 2026·2 min read

B2B Product Video Guide: Enterprise Buying Journeys and What to Make

B2B product video isn't one asset — it's a set matched to buying stages: awareness explainer, evaluation demo, security/compliance clip, and champion enablement. Here's the map.

07Playbook
Aug 25, 2026·3 min read

Product Marketing Video Strategy: What to Make, When, and Why (2026)

A product marketing video strategy isn't a content calendar — it's a decision framework for which video to make at each stage of the product lifecycle, with cadence and metrics built in.

08Guide
Aug 25, 2026·2 min read

AI Video Tool Alternatives: The Complete Index (45+ Tools, 2026)

Looking for alternatives to Runway, Descript, HeyGen, or Vyond? The definitive index of 45+ AI video tool comparison guides — organized by category with quick picks.

09Q&A
Aug 22, 2026·11 min read

Product Marketing FAQ: 37 Questions, Answered

Direct answers to the 37 questions product marketers actually ask — positioning, messaging, launch tiers, research, metrics, and doing it as a team of one.

10Q&A
Aug 22, 2026·9 min read

AI Motion Graphics FAQ: 32 Questions, Answered

What AI can and cannot do in motion design — how prompt-to-motion works, why generative clips garble text, brand control, tools, timing, cost, and quality tells.

11Q&A
Aug 22, 2026·9 min read

Product Launch Video FAQ: 35 Questions, Answered

Length, structure, script, voiceover, captions, cost, distribution, and metrics — direct answers to the questions founders ask before making a launch video.

12Guide
Aug 12, 2026·4 min read

Release Notes to Video: The Complete Guide (2026)

Turn release notes, changelogs, and GitHub releases into polished product update videos — workflow, tools, formats, and distribution channels for every sprint.

13Comparison
Aug 12, 2026·2 min read

The Best Clueso Alternatives for Product Marketing Videos (2026)

Clueso turns screen recordings into tutorials and docs. Here are the best Clueso alternatives in 2026 — for launch videos, changelog clips, and on-brand product marketing.

14Guide
Aug 12, 2026·3 min read

What Is a Product Demo Video? Definition, Types & Examples (2026)

A product demo video shows how software works and why it matters — in 60–90 seconds. Definition, five types, what great demos include, and how to make one without filming.

15Insight
Aug 12, 2026·3 min read

Product Video vs Explainer Video: Which Do You Need? (2026)

Product videos and explainer videos overlap but serve different jobs. Compare scope, length, audience, and when to use each — plus how AI tools handle both from one brief.

16Comparison
Aug 12, 2026·2 min read

TapVid Alternatives: Best AI Product Demo Video Tools (2026)

TapVid turns prompts, PDFs, and product URLs into animated demo videos. Here are the best TapVid alternatives in 2026 for launch videos, explainers, and on-brand product marketing.

17Comparison
Aug 12, 2026·2 min read

PushPlay Alternatives: AI Videos from Code Compared (2026)

PushPlay generates motion videos from GitHub code and merged PRs. Here are the best PushPlay alternatives in 2026 — for changelog videos, launch clips, and product marketing without a GitHub-only workflow.

18Comparison
Aug 12, 2026·2 min read

RepoClip Alternatives: AI Product Videos from Code (2026)

RepoClip generates demo videos from GitHub repositories. Here are the best RepoClip alternatives in 2026 — for README videos, launch clips, and product marketing beyond code-only input.

19Comparison
Aug 12, 2026·2 min read

Medeo Alternatives: Best Changelog-to-Video Tools (2026)

Medeo converts changelogs and release notes into structured update videos. Here are the best Medeo alternatives in 2026 for product marketing teams shipping weekly.

20Comparison
Aug 12, 2026·2 min read

Velo Alternatives: Best Release Note Video Tools (2026)

Velo turns changelogs and release notes into narrated 'what's new' videos in your own voice. Here are the best Velo alternatives in 2026 — with and without voice cloning.

21Comparison
Aug 12, 2026·2 min read

CursorClip Alternatives: Feature Announcement Video Tools (2026)

CursorClip turns screen recordings into silent feature announcement GIFs for changelogs and social. Here are the best CursorClip alternatives in 2026 — for designed videos, not just captures.

22Guide
Aug 7, 2026·3 min read

AI Video Editor: What It Is, How It Works, and the Best Tools (2026)

An AI video editor automates cuts, captions, and assembly — or generates a finished video from a prompt. Here's how the category works in 2026 and how to pick one.

23Comparison
Aug 7, 2026·2 min read

The Best Animaker Alternatives for Product & Launch Videos (2026)

Animaker is built for animated explainers with templates and characters. Here are the best Animaker alternatives in 2026 for product launches, updates, and motion graphics.

24Guide
Aug 7, 2026·2 min read

Website to Video: How to Turn a URL Into a Product Video (2026)

Website-to-video tools read a product page or URL and generate a marketing video from it. Here's how the workflow works and the best tools in 2026.