AI motion graphics
Feature announcement video maker
Shipped something big? Describe the feature and Maybe Labs generates a punchy announcement video — what it is, why it matters, and how to try it — ready for email and social.
Free during beta · no credit card needed
Lead with the benefit
Not 'we added X' but 'now you can do Y faster' — the framing that gets people to care.
Ready for every channel
A short hero cut for the announcement, plus vertical and square versions for social.
Minutes, not weeks
Announce the moment you ship, while the feature is still news.
Who it's for
Feature announcement videos are for product marketers and founders shipping a notable feature that deserves more than a line in the changelog — the kind you'd send an email about. If a feature is genuinely news, give it its own moment instead of letting it get lost in a list.
- A flagship feature launch
- A feature that unlocks a new use case
- Email announcements to existing customers
- Social posts that need to stop the scroll
- In-app announcements and release highlights
Sell the benefit, not the feature
The difference between an announcement people ignore and one they act on is framing. “We added X” is a fact; “now you can do Y in half the time” is a reason to care. Maybe Labs writes the benefit-led hook for you, shows the feature in action, and ends on how to try it — the arc that turns a release into adoption.
One feature, every channel
A feature announcement has to work in an email, on X, and in-app. Maybe Labs exports a short hero cut plus vertical and square versions from one project, all on-brand, so you can announce everywhere the moment you ship — while the feature is still news.
What a good announcement does
- ✓Frame it as a new capability, not a task you did
- ✓Show it working in a few seconds
- ✓Announce the day you ship
- ✓One feature per video
Prompts to try
Questions
What should a feature announcement video include?
A clear, benefit-led hook, a quick look at the feature in action, and one call to action to try it. Maybe Labs structures all three for you.
Can I make several at once?
You can, but one feature per video lands harder — generate one each as you ship so announcements stay consistent and on-brand.
How is this different from a product update video?
A feature announcement spotlights one notable feature in depth; an update video rounds up a whole release. Maybe Labs makes both.