How to Market Your Newly App
By the Maybe Labs teamNewly turns a prompt into a real mobile app — previewed on your device and ready to ship to the App Store and Google Play. Building a native app has never been this fast. But installs don't come from building; they come from marketing, and mobile marketing has its own rules. Here's how to get a Newly app in front of people who'll actually download it.
Building the app is the fast part now
Newly removes the hard part of mobile — the code — and leaves you with the part that was always hard: distribution. A published app with no traffic gets no installs, no matter how good it is. When anyone can build a mobile app from a prompt, the winner is whoever gets seen. See how vibe coders make money and getting your first 100 users.
Mobile discovery is video-first
Two videos do the heavy lifting for a mobile app. The App Store preview converts people who reach your listing — it autoplays silently, so it has to show the core action fast (see the App Store preview video specs and app launch video guide). Short-form clips on TikTok and Reels do the other half: they reach people who aren't searching yet and send them to the listing.
Making both used to require a video editor who knows mobile specs. Maybe Labs generates them from a description — a store-sized preview and vertical social cuts — in minutes, so a Newly app can launch as fast as it was built.
A Newly launch playbook
- Ship an App Store preview video that lands the core value in the first 3 seconds.
- Post launch clips on TikTok and Reels where mobile users discover apps.
- Launch on Product Hunt with a video for an early install burst.
- Turn each update into a short clip so users feel momentum.
- Repurpose one video into many — here's how.
Marketing your Newly app FAQ
How do I get downloads for a Newly app?
Convert listing visitors with a strong App Store preview video, and drive traffic to the listing with short-form clips on TikTok, Reels, and Product Hunt. Mobile discovery runs on video.
Do I need an App Store preview video?
Yes — it's the highest-leverage asset on your listing. It autoplays silently, so it must show the core action fast and sized to the store's specs.
What comes after publishing a Newly app?
Marketing. Make your preview and social videos, launch loudly on Product Hunt and social, then post a clip for every update to keep installs flowing.
Shipped a Newly app? Describe it to Maybe Labs and get an App Store preview plus social clips that turn your listing into installs.
Make your next launch in motion
Maybe Labs turns prompts into product launch and update videos — story, assets, and final cut, start to end.
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