Marketing for Indie Hackers Who'd Rather Be Building

Most indie hackers love building and dread marketing. But a great product no one hears about is invisible. The good news: you don't need to become a marketer — you need a few high-leverage moves that don't eat your build time.

Pick leverage, not volume

You can't do every channel, and you shouldn't try. Focus on the handful of things with outsized return: a real launch moment, shipping in public, and video — the most shareable, scroll-stopping asset you can make.

Ship in public

Post your progress and your releases as you go. Momentum compounds: an audience that watches you build is an audience ready to try what you ship. Consistency beats polish here — more on that in why consistency beats production value.

Make video your unfair advantage

Most indie products are marketed with walls of text. Video stands out in the feed and converts better — and it used to be too slow and expensive for a solo builder. That's no longer true.

The minimum effective marketing stack

• One sharp launch video for the big moment.
• A short update video per release — every update deserves one.
• Social cuts from each video — one video becomes ten.
• A simple, fast landing page.

Don't let marketing eat building time

The whole point is speed. Describe what you shipped and get a video in minutes — the same way you ship with vibe coding. Marketing should move as fast as you build.

That's what Maybe Labs is for: the marketing video, handled — so you can get back to building.