Maybe Labs Pricing (2026): Is It Free? What to Expect
The short answer: Maybe Labs is free during its private beta, with no credit card required. There are no paid tiers to compare yet — the team has said pricing will be shared before it opens up more broadly. Here's what that means in practice, and how to think about the value while it's free.
What you get today, at no cost
- Full access to the AI motion graphics platform — describe a launch or update and it generates the whole video.
- The complete pipeline: story and hooks, visuals, animation, pacing, and final edit — see how to use Maybe Labs.
- On-brand output using your colors, fonts, and voice, set once in your brand kit.
- Export in every aspect ratio, so one video becomes clips for every feed.
- No credit card, no trial clock — access is granted gradually as teams come off the waitlist.
Maybe Labs pricing at a glance
| Plan | Price (2026) | Notes |
|---|---|---|
| Private beta | Free | No credit card required; access via the waitlist |
| General availability | Not yet announced | Pricing to be shared before broader launch |
We'll update this page as soon as general-availability pricing is public. For now, the honest statement is: it costs nothing to use during the beta.
How the value compares
Even at a future paid price, the relevant comparison isn't other software subscriptions — it's what a single motion graphics video normally costs. A freelancer or agency launch video typically runs into four or five figures and takes weeks; we break the numbers down in product launch video cost and AI video vs. agencies. Against that baseline, a tool that produces launch and update videos on demand changes the math entirely — which is the case for using it now, while it's free.
Is Maybe Labs free?
Yes. Maybe Labs is free during its private beta, with no credit card required. Pricing for general availability hasn't been announced yet.
Do I need a credit card to use Maybe Labs?
No. There's no credit card required during the beta — you join the waitlist and get access as the team lets teams in.
How much will Maybe Labs cost after the beta?
Pricing for general availability hasn't been set publicly. The team has said it will share pricing before opening up more broadly; this page will be updated when it does.
Is there a free trial or a free plan?
During the private beta the whole product is free, so there's no separate trial to worry about. Future plan structure will be announced with pricing.
While it's free is the best time to try it. Join the waitlist, then see what Maybe Labs is and how to use it.
Make your next launch in motion
Maybe Labs turns prompts into product launch and update videos — story, assets, and final cut, start to end.
Get early access →