What Is a Product Video?

A product video is a short video that shows what a product does, who it's for, and why it's worth caring about — demonstrating value in motion rather than describing it in text. It's one of the most effective ways to explain a product quickly, which is why it sits at the center of most launches and landing pages.

Types of product video

• Launch video — announces a new product or major release. See what is a product launch video.
• Demo video — walks through how the product actually works. See product demo videos that convert.
• Explainer — frames the problem and the solution at a higher level. See SaaS explainer video guide.
• Update video — shows what changed in a new feature or release. See release notes to motion.

Why product videos matter

People understand a product faster by watching it than by reading about it, and they're more likely to watch a video than finish a page of copy. A good product video shortens the path from confusion to interest — especially for anything visual or hard to describe.

How to make one

Start with one clear message, keep it to 30–60 seconds, show the product solving a real problem, and end with a single call to action. You can build it in an editor, hire it out, or generate it from a brief — see how to make a product video. To skip production entirely, describe your product to Maybe Labs and get a designed, on-brand video in minutes.

Product video FAQ

That's a product video in short: one clear message, shown in motion. Describe yours to Maybe Labs to make one fast.