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AnnouncementTemplate
Feature Announcement video template
Punchy and focused. Lead with the benefit, show what's new, and point people to try it — ready for email and social.
MAYBE LABS · AGENT01 / 05 · 16:9
Just shipped
Live Collab
11.6s · 5 scenes
Use this template →Free during beta
The structure
01
Live Collab
title
02
Edit together, instantly
point
03
See every cursor
point
04
No more version chaos
point
05
Try it now
outro
When to use this template
Use the Feature Announcement template when you've shipped one notable feature that deserves its own moment — not a whole release, just the thing you'd send an email about. It leads with the benefit, shows what's new, and points people to try it.
- A flagship feature launch
- An email to existing customers
- A scroll-stopping social post
- An in-app “what's new” highlight
Make the announcement work
- ✓Frame it as a new capability, not a task you did
- ✓Show the feature in the first few seconds
- ✓One feature per video
- ✓Close on how to try it
Questions
How is this different from the Product Update template?
This template spotlights one feature in depth; the Weekly Product Update template rounds up several changes from a release.
What should the hook say?
Lead with the benefit — “now you can do X” — not just the feature's name.
Can I reuse it every release?
Yes — generate one per notable feature so announcements stay consistent and on-brand.