Product Explainer video template
Clear and calm. Problem, solution, proof — the structure that makes people get it fast, without the buzzwords.
Tired of busywork?
The structure
Tired of busywork?
title
Connect your tools
point
Automate the boring parts
point
Ship in minutes
point
See how it works
outro
When to use this template
Use the Product Explainer template when people don't immediately get what you do. It follows problem → solution → proof, the structure that makes a complex product click in under a minute — without the buzzwords or floating-gear animations.
- A homepage for a complex product
- A docs or pricing page
- Onboarding to the aha moment
- Sales follow-ups
Make people “get it”
- ✓Open on a problem they recognize instantly
- ✓Show the outcome before the mechanism
- ✓Stick to one core idea
- ✓Skip metaphors — show the real product
Questions
How long should an explainer be?
60–90 seconds where intent is high, 30–60 on a homepage. The template keeps every second earning the next.
What's the structure?
A hook, then problem → solution → proof, and a call to action — the arc that makes abstract products clear fast.
Explainer or demo?
An explainer sells the concept; a demo walks through one workflow. Use this template for the former.