Product Launch video template
The classic launch structure: a confident hook, three benefit beats, and a clean call to action. Built to feel like a moment.
Meet Pulse
The structure
Meet Pulse
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Metrics in real time
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No setup required
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Built for your whole team
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outro
When to use this template
Reach for the Product Launch template when you're putting something new in front of the world for the first time — a product, a major version, or a rebrand. It follows the proven launch arc (hook → three benefits → call to action), so you start from a structure that's built to convert instead of a blank timeline.
- A first public launch or a big v2
- Your Product Hunt gallery video
- A landing-page hero
- Launch-day social posts
Make this template land
- ✓Replace the hook with your single biggest promise
- ✓Pick your three strongest benefits — no more
- ✓Keep each line under six words
- ✓End on one clear action
Questions
What structure does the Product Launch template use?
A confident title hook, three benefit beats, and a clean call-to-action end card — the arc most high-converting launch videos follow.
Can I change the scenes?
Yes — the template is a starting point. Swap the headings, add or remove beats, and refine any line with a prompt in the studio.
How long is the finished video?
About 12–15 seconds with the default five scenes; trim or extend by editing the storyboard.