Weekly Product Update video template
Crisp changelog energy. Lead with the headline change, list what shipped, and link the full notes. Perfect for a weekly cadence.
This week
The structure
This week
title
3× faster search
point
Dark mode is here
point
Team folders
point
See the full changelog
outro
When to use this template
Reach for the Weekly Product Update template to turn a changelog into something customers actually watch. It leads with the headline change, lists what shipped, and links the full notes — built for a repeatable weekly cadence, not a one-off project.
- Weekly or biweekly release notes
- In-app “what's new” panels
- Product-update emails
- Keeping momentum visible between launches
Keep the cadence
- ✓Pick the one change that matters most as the headline
- ✓Keep the whole video under 30 seconds
- ✓Frame changes as what users can now do
- ✓Ship it the day you ship
Questions
Can I make one of these every week?
That's exactly what it's for — the template keeps every update on-brand and consistent, so it's a quick habit rather than a project.
What if I shipped a lot this week?
Feature the biggest change as the headline and let the smaller ones scroll past as supporting beats.
Where should I share it?
Your changelog, a product-update email, your in-app “what's new,” and as a short social cut.