How to Make a Coming-Soon Teaser Video for Your Launch
By the Maybe Labs teamA coming-soon teaser video is a short clip — 10–20 seconds — that hints at what you're building to drive waitlist signups before launch. It sells intrigue, not features: enough to make people curious, not enough to satisfy them. Here's how to make one.
Teaser vs. launch video
| Teaser | Launch video | |
|---|---|---|
| Goal | Curiosity + waitlist signups | Understanding + conversions |
| Length | 10–20 sec | 30–60 sec |
| Shows | A hint, a vibe, a problem | The product in action |
| Timing | Pre-launch | Launch day |
What a great teaser does
- Opens a loop — poses a question it doesn't fully answer.
- Shows just enough — a glimpse of the product or outcome.
- Sets a moment — 'Coming soon' with a date or a waitlist CTA.
- Works on mute — the curiosity lands in on-screen text.
Where to use it
Put the teaser at the top of your waitlist landing page (video lifts signups), and cut a vertical version for social to seed interest. When launch day comes, swap in the full launch video — see what a product launch video is — and work through the product launch checklist.
How to make one fast
Teasers are short, so the bar is the idea, not the production. Describe the hook to Maybe Labs and generate an on-brand teaser in minutes, then repurpose it into social clips for the pre-launch drip.
Teaser video FAQ
How long should a teaser video be?
10–20 seconds. A teaser's job is curiosity, not explanation, so shorter is better.
What should a coming-soon video include?
An open loop or intriguing hook, a glimpse of the product or outcome, a 'coming soon' moment, and a waitlist call to action — all readable on mute.
Does a teaser video actually help a waitlist?
Yes. Video on a landing page lifts signups because most people prefer to learn about a new product by watching rather than reading.
How is a teaser different from a launch video?
A teaser is shorter and withholds detail to build curiosity pre-launch; a launch video is longer and shows the product in action on launch day.
Build the anticipation before you build the launch. Describe the hook, and Maybe Labs makes a teaser worth waiting for.
Make your next launch in motion
Maybe Labs turns prompts into product launch and update videos — story, assets, and final cut, start to end.
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