The Product Launch Checklist: Every Asset You Need (2026)

A successful product launch needs three things ready before the day: your assets (landing page, launch video, screenshots), your channels (Product Hunt, email, social), and your sequence (teaser, launch, follow-up). Here's the complete checklist, split into before, during, and after.

Before launch — the assets

• A clear landing page with one call to action.
• A launch video — the highest-leverage asset. See what a product launch video is.
• Screenshots and animated GIFs of the product.
• A tight script for the video. See the script template.
• Social clips cut from the launch video. See one video, ten clips.

Launch day — the channels

• Product Hunt, with a video in the gallery. See the Product Hunt launch video guide.
• An email to your waitlist and existing users.
• Posts across the social channels where your users actually are.
• Relevant communities and Slack/Discord groups.

After launch — the momentum

• Keep shipping — a short video per update. See every update deserves a video.
• Track what converted and what didn't.
• Repurpose your best-performing moments into more content.

The one asset most teams skip

It's the video. Teams ship a landing page and a tweet, then wonder why the launch fell flat. A clear video does the explaining a screenshot can't — and skipping it usually shows up as low conversion. See why launch videos don't convert to avoid the common traps.

Product launch FAQ

Work through the list, and don't skip the video. Maybe Labs can produce the launch and update videos on this checklist from a prompt — so the hardest asset becomes the fastest.