Launch Day Video: What to Post, When, and Where
By the Maybe Labs teamLaunch day video is the set of clips you publish on the day you ship — the Product Hunt gallery film, the LinkedIn native post, the X clip, the email embed, and the landing-page hero. Most teams treat these as separate productions; the teams that win treat them as one project exported in every size and posted on a schedule.
The launch-day video stack
| Asset | Where it goes | Length | Format |
|---|---|---|---|
| Hero launch video | Landing page, Product Hunt gallery | 30–60 sec | 16:9 — see PH specs |
| LinkedIn native clip | Founder or company post | 30–45 sec | 1:1 or 9:16 |
| X / social clip | Launch thread, quote posts | 15–30 sec | 16:9 or 1:1 |
| Email embed / GIF | Launch email to users | 10–20 sec loop | GIF or short MP4 |
| Changelog clip | In-app or docs | 15–30 sec | 16:9 |
You don't need five separate edits — you need one strong master and platform cuts. Make the hero first; everything else is a trim.
Launch-day posting schedule
- T-1 day: Product Hunt gallery live with video uploaded — thumbnail is your first frame.
- Launch morning: landing-page hero swapped from teaser to full launch video.
- Hour 0: LinkedIn native video post + X clip pinned to launch thread.
- Hour 1–2: email to waitlist and existing users with embedded clip.
- Hour 4+: reply to comments with a 15-second cut showing the feature that questioners ask about.
The full pre-launch checklist — assets, channels, sequence — is in the product launch checklist. For the Product Hunt–specific playbook, see the Product Hunt launch video guide.
What every launch-day video must do
- Hook in the first 3 seconds — the payoff, not your logo.
- Work on mute — captions and kinetic type carry the message.
- Show the product in motion — proof beats adjectives.
- End on one CTA — try it, upvote, join the waitlist.
These are the same rules in the anatomy of a launch video that converts. Launch day is where they matter most — attention is crowded and the scroll is fast.
Make the whole stack the night before
Launches slip because the video isn't ready until noon. Describe your launch to Maybe Labs the evening before, export the hero plus every platform cut, and queue the posts. Tweak copy until the last minute with a follow-up prompt — not a re-edit. See how to make a product launch video with AI.
Launch day video FAQ
How many videos do I need for launch day?
One strong master, exported in at least three sizes: 16:9 for site and Product Hunt, 9:16 for Stories/Reels, and 1:1 or 16:9 for LinkedIn and X. Same story, different crops.
When should I upload my Product Hunt launch video?
The day before launch, with a bold first frame as your gallery thumbnail. See Product Hunt video specs.
Should I post the same video on LinkedIn and X?
Same story, different cuts. LinkedIn rewards square or vertical native uploads; X performs well with a shorter, tighter clip from the same master.
What if I only have time for one video?
Make the 30–60 second hero for your landing page and Product Hunt. Cut a 20-second vertical version for social before you post — see repurpose one video into ten clips.
Launch day is too late to start editing. Make one hero video, export every cut, and post on schedule — describe your launch to Maybe Labs and ship the whole stack before midnight.
Make your next launch in motion
Maybe Labs turns prompts into product launch and update videos: story, assets, and final cut, start to end.
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