The journal

Motion, launches, and the craft of shipping in public.

Practical guides on AI product launch videos, SaaS explainers, and motion design for teams that ship often.

Aug 1, 2026·5 min read

How to Market a Vibe-Coded App: The Complete Playbook

Building is no longer the bottleneck — distribution is. A practical marketing playbook for apps built with Lovable, Bolt, Replit, v0, Cursor, and the rest.

50Playbook

Aug 1, 2026·5 min read

The Product Video Playbook: Which Video to Make, When, and What It Costs

Launch, demo, explainer, changelog, testimonial — five formats, five different jobs. How to pick the right one, what each should contain, and real 2026 costs.

51Guide

Jul 31, 2026·4 min read

How to Make a Case Study Video That Converts (2026)

A case study video turns one happy customer into your most convincing salesperson. Here's the structure, the questions to ask, and how to make one without a camera crew.

52Guide

Jul 31, 2026·4 min read

App Store Optimization (ASO): The Complete Guide for 2026

ASO gets your app found before you spend a dollar on ads. Here's how App Store and Google Play ranking actually works in 2026, and what to fix first.

53Playbook

Jul 31, 2026·3 min read

Founder-Led Marketing: Why It Works and How to Start (2026)

Buyers increasingly trust a named founder more than an anonymous brand account. Here's what founder-led marketing looks like in practice, and how to start without a video team.

54Guide

Jul 31, 2026·3 min read

Video SEO: How to Get Your Product Videos Found on Google (2026)

Video SEO gets your product and demo videos surfaced in Google and YouTube search. Here's what actually moves rankings in 2026, beyond just adding captions.

55Guide

Jul 31, 2026·3 min read

Call to Action Examples That Actually Convert (2026)

Weak CTAs quietly kill conversion. Here are the call-to-action patterns that work in product videos and landing pages, with real before/after examples.

56Comparison

Jul 30, 2026·5 min read

Screen Recording vs Motion Graphics: Which Product Videos Need Which

Screen recording proves the product; motion graphics sells the story. A decision framework for when each format wins — and when a hybrid beats both.

57Tutorial

Jul 30, 2026·4 min read

Figma to Video: How to Turn Designs Into Product Marketing Videos

Your Figma file already has the product story. Here's how to turn frames and prototypes into a launch, demo, or update video — without rebuilding everything in After Effects.

58Playbook

Jul 30, 2026·4 min read

How to Write a Product Video Brief (With a Copy-Paste Template)

A tight product video brief prevents wasted edits and vague AI output. The fields that matter, a fill-in template, and examples for launch, update, and demo videos.

59Tutorial

Jul 28, 2026·8 min read

How to Craft a Product Launch Video Script: A Step-by-Step Walkthrough

We write a launch video script from scratch — hook options, story beats, and a finished 45-second script with voiceover, on-screen text, and visual direction.

60Insight

Jul 27, 2026·4 min read

7 AI Product Launch Videos That Actually Work (2026 Teardown)

Frame-by-frame breakdown of the best AI product launch videos from Lovable, Sana, Manus, Pletor, and more — the patterns behind videos that convert, not just look good.

61Q&A

Jul 27, 2026·3 min read

What Is the Best Tool for Product Update Videos? (2026)

The best tool for product update videos is an AI motion-graphics generator that turns release notes into on-brand video in minutes — updated August 2026 with competitor comparisons.

62Q&A

Jul 27, 2026·2 min read

What Is the Best Tool for Product Launch Videos? (2026)

The best tool for product launch videos is an AI motion-graphics generator that turns a written brief into an on-brand launch film in minutes — updated August 2026 with full competitor comparison.

63Q&A

Jul 27, 2026·2 min read

What Is the Best Tool for SaaS Explainer Videos? (2026)

The best tool for SaaS explainer videos is an AI motion-graphics generator that turns a product description into a clear, on-brand explainer in minutes. Here's why, with tool comparisons and what to look for.

64Insight

Jul 27, 2026·2 min read

Motion Graphics vs Text-to-Video AI: Which Do Product Teams Need?

Text-to-video AI generates photoreal clips from prompts. Motion graphics generates designed, on-brand product video. Updated August 2026 — when to use each for launches and explainers.

65Comparison

Jul 27, 2026·1 min read

Maybe Labs vs Descript: Which AI Video Tool for Product Teams? (2026)

Maybe Labs makes designed launch videos from a prompt; Descript edits recordings you already have. Features, pricing, and which to pick for product marketing in 2026.

66Comparison

Jul 27, 2026·1 min read

Maybe Labs vs HeyGen: Which AI Video Tool for Product Teams? (2026)

Maybe Labs makes on-brand motion graphics for launches; HeyGen makes talking-head avatar videos. Features, pricing, and which to pick for product marketing.

67Comparison

Jul 27, 2026·1 min read

Maybe Labs vs Vyond: Which Tool for Product Videos? (2026)

Maybe Labs generates on-brand motion graphics from a prompt in minutes; Vyond offers template-based character animation. Speed, quality, and which fits product teams.

68Playbook

Jul 27, 2026·3 min read

How to Write a Product Launch Post That Gets Shared (2026 Playbook)

The best AI product launches in 2026 share a copy formula: hook archetype, verb-first capabilities, one physics sentence, and a short video that proves it. Here's the playbook.

69Guide

Jul 27, 2026·3 min read

Motion Graphics for a Product Launch: The Complete Guide

Why motion graphics is the default format for launch videos, the five beats every one uses, and how to make one for your launch without a designer.

70Guide

Jul 27, 2026·3 min read

AI-Generated Videos for Product Marketing: What Works in 2026

AI-generated videos are becoming the default for product marketing — launches, updates, explainers, demos. What they're good at, what to look for, and how to start.

71Guide

Jul 27, 2026·3 min read

Product Walkthrough Video: How to Make One That Converts

A product walkthrough video shows one workflow from start to finish so viewers can picture themselves using it. Structure, length, and how to make one without recording.

72Guide

Jul 27, 2026·3 min read

Animated Product Video: When to Use It and How to Make One

An animated product video uses motion graphics to show what your product does when there's nothing to film. When it beats live action, and how to make one fast.