Video Marketing Statistics for 2026 (Sourced Data)
By the Maybe Labs teamIn 2026, 91% of businesses use video as a marketing tool and 93% of marketers say it's integral to their strategy (Wyzowl). The data is consistent across sources: video is now the default marketing format, short-form leads engagement, and video on a landing page measurably lifts conversion. Here are the numbers that matter, each sourced so you can cite them with confidence.
Adoption: video is the default now
- 91% of businesses use video as a marketing tool (Wyzowl, 2026).
- 93% of marketers say video is integral to their marketing strategy (Wyzowl).
- 67% of marketers who don't yet use video plan to start in 2026 (Wyzowl).
- 92% of marketers plan to spend the same or more on video in 2026 (Wyzowl).
ROI: strong, but quality now separates winners
82% of marketers say video delivers a good ROI (Wyzowl, 2026) — down from 93% the year before. The likely reason: as more teams make video, more low-quality video drags the average down. In other words, the bar has risen, and craft matters more than ever. See why launch videos don't convert and what makes motion feel premium.
Conversion: video on a page pays
| Metric | Reported figure | Takeaway |
|---|---|---|
| Landing page w/ video | Up to ~80–86% higher conversion | Add video above the fold |
| Product page w/ video | ~4.8% vs ~2.9% without | Video nearly doubles conversion |
| Email w/ video | Higher CTR; ~9.1% vs ~5.4% conv. | Embed or thumbnail-link video |
| Short-form (<60s) | ~2.5× engagement per impression | Prioritize short cuts |
Figures vary by study and industry, but the direction is unanimous: a clear video lifts conversion. It's the asset most teams still skip — see the product launch checklist.
Consumption: short, mobile, and muted
- Around 85% of mobile video views happen on mute — captions and on-screen text are essential (Sprout Social).
- More than 75% of video worldwide is watched on mobile.
- People watch more short-form (~6h42m/week) than long-form online video (~4h57m/week).
- Design for sound-off and hook in the first 3 seconds. See the anatomy of a launch video.
What the data tells product teams to do
- Put a video on your landing page and in launch emails.
- Make short, captioned, mobile-first cuts. See one video, ten clips.
- Ship a video per release, not once a quarter. See every update deserves a video.
- Compete on clarity and craft, since average video ROI is falling.
Video marketing statistics FAQ
What percentage of businesses use video marketing in 2026?
91% of businesses use video as a marketing tool, and 93% of marketers say it's integral to their strategy (Wyzowl, 2026).
Does video increase conversion rates?
Yes. Studies report landing pages with video convert up to roughly 80–86% higher, and product pages with video convert at about 4.8% versus 2.9% without.
Is short-form video worth it?
Yes — short-form video under 60 seconds generates around 2.5× more engagement per impression, and people now watch more short-form than long-form online video.
Why is video marketing ROI reportedly lower in 2026?
Satisfaction fell from 93% to 82% (Wyzowl), likely because more teams making video means more low-quality video pulling the average down — craft is the differentiator.
The data is clear: video is the default, short and mobile win, and quality is the new dividing line. If you want to be on the right side of that line, describe your launch — and Maybe Labs makes the video. Sources: Wyzowl and Sprout Social.
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